Despite many people saying that prices are only going up in Singapore, Ms Juliana knows that she can rely on NTUC FairPrice to keep groceries affordable. “I always come here to shop for groceries. Even if grocery prices increase everywhere, I will still shop here (at NTUC FairPrice),” she said.
As her husband is the sole breadwinner of the family, she strives to make every dollar count. Other than basic necessities like food and household items, her priorities include baby items such as diapers and milk formula as she is a new mother. “Everything I need for the house and my family is here, I don’t need to go anywhere else unless necessary,” she said.
Ang Zhuning agrees that prices are definitely increasing. Currently in National Service and living in a single-parent household with his mother in Bishan, Zhuning helps with budgeting for groceries every week and frequently accompanies his mother to shop at NTUC FairPrice.
“I still remember a time when $50 could fill up an entire shopping cart and now $50 may not even fill up a basket,” said Zhuning. To save money, they make use of the NTUC Plus! Membership Card where they can get a 10% discount for regular-priced items at FairPrice, and also buy items on weekly promotion.
Another person who enjoys NTUC FairPrice’s consistently low prices is Mr Ooi Boon Wah. “The price is affordable and reasonable, and the items are well-organized,” said Mr Ooi.
When it comes to affordability, Mr Ooi also makes use of an initiative by NTUC Foodfare: Rice Garden. Rice Garden sells mixed rice that starts at an affordable price of $2.50 for the general public or a concessionary rate of $1.99 for ComCare cardholders, students, full-time National Servicemen (NSFs) and senior citizens, NTUC Foodfare Privilege and NTUC Union card members.
Twenty Rice Garden stalls are in full operation around Singapore, and more are being planned to open in the next few years.
NTUC Foodfare and NTUC FairPrice see their fair share of customers from young families, to working individuals, to senior citizens. But for individuals like Ms Juliana, Zhuning and Mr Ooi, they especially enjoy the efforts made by the two social enterprises to keep prices affordable for all because they most need that.